{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

{Hermès' Success Has Actually Been Driven by Scarcity

While the majority of deluxe brand names drive direct exposure with social media sites advertising and marketing, star partnerships and fashion shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its primary products haven't transformed a lot in years; it does not have TikTok,

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